What are soft skills?

Soft skills are non-specialized skills that do not relate to one specific profession and are necessary in any job. For example, a marketer’s soft skills are the ability to apply non-standard solutions and creativity, and hard skills are content promotion skills and the ability to work with contextual advertising.

Soft skills that are useful for a career in any field

1. Curiosity

Techniques and tools change so quickly that it is impossible to once learn something and use it in work until retirement. If you’re interested in growing, learning, and trying new things, that’s great. And those who grumble “I’ve always done this and it was cool” will have a hard time.

“The illiterate in the 21st century will not be those who cannot read and write, but those who cannot learn and relearn,” – Alvin Toffler, American philosopher, sociologist and futurologist.

How to develop

Constantly look for new information everywhere: in colleagues’ blogs and research, in courses, in specialized media, at specialized events. Try new solutions, even if you are not sure about the result.

2. Stress resistance

You can’t do without your favorite resistance to stress. It’s bad if you freak out over every failure and give up what you started, afraid of the first problems. It’s great if you know how to admit mistakes and try to find a solution to the situation. This approach is useful in absolutely any job.

How to develop

You need to learn how to ask for help, adequately assess your strength, perceive problems as a temporary phenomenon, and take care of your psyche.

3. Teamwork

No job in the world will be able to work completely alone, so you need to be able to work in a team. It means being open to dialogue, friendly, helpful, and helpful.

How to develop

Learning to listen to other people, not to consider your point of view as the only correct one, not to pass your problems onto others, not to perceive everyone as competitors for praise from the boss.

4. Communication skills

This includes both networking and public speaking skills. Convincing a client, resolving a conflict in a team, defending your project in front of management, inspiring employees – all this requires developed communication skills.

How to develop

There are many courses and hundreds of books written on the topic of developing communication skills – look for what works for you. Watch videos of famous speakers, adopt their gestures and manner of speaking. Learn sales techniques and persuasion.

5. Skills of business correspondence

You yourself know that you don’t want to answer some work letters, and it’s not even the subject of the letter that matters, but the presentation. We communicate a lot while working in messengers and social networks, so it is necessary to do it effectively. Do you want your emails to be opened, not sent to spam?

How to develop

We advise you to start reading the book by Maxim Ilyakhov and Lyudmila Sarycheva’s “New Rules of Business Correspondence”. After reading it, it will be clear where to go next.

6. Creative thinking

Creativity helps developers to apply non-standard solutions, SMM helps to create memorable advertising campaigns, designers – to effectively solve the problems of users of their products. Creativity also manifests itself in something else – in the approach to solving the problem, preparing team building events, and organizing the team.

There are special courses in which participants are taught methods of creative thinking. But you can learn the techniques yourself if you want to – Google will help! The most common are mind maps, synectic assault, and 6 hats.

7. Problem solving

Who doesn’t like someone else to solve their problem? Yes, everyone, including our leaders. Roughly speaking, this is why the company hires an employee – to solve a certain problem: increase sales, eliminate staff turnover, brand promotion, etc. Become the employee who takes care of the issue and automatically receives the keys to the boss’s heart.

It’s trite, but you just need to take it and do it. Do not throw it on others and do not run immediately for help from the leader, but try to find a solution yourself.

8. Manufacturability

This skill is closely related to learning. Technologies are rapidly penetrating our lives, and we need to learn how to effectively apply them in our work. Anyone who keeps up with the times and is not afraid of new technologies is doomed to success.

Keep an eye on new technologies and analyze if you can apply them in your work. Read articles on Habr, VC, and foreign sources.

9. Critical thinking

An important part of critical thinking is the ability to ask questions. For example, you were asked to write a native article about a company for publication N. It would be good to think about whether such a format will definitely benefit the company, and why this particular publication, and not look for another media, or whether it is better to use other tools. By subjecting everything to analysis, you can find other, more effective solutions.

It is elementary to ask questions and not take other people’s words as law. Yes, the boss told you to do just that, but not the fact that he understands the topic 100%. And he will only be glad if you provide other options and substantiate your point of view.