Taxi is a business that has been able to reinvent itself . Not so long ago, most people in Russia called for a car only on special occasions: dead night, hard-to-reach place, you need to make an impression, an uncontrollable bout of waste. The revolution that Uber launched in 2009 changed everything. Even ten years later, the market is growing by tens of percent every year. For example, the Citymobil taxi service showed a 16-fold increase in the past year alone: in July it made 1.5 million trips, in December – 4 million. For many, regular taxi rides are objectively more profitable than owning their own car. How we got to such a life and what will happen next – we tell.
When a taxi is more profitable than your car
According to a study conducted by research and the taxi service Citymobil, a third of Russians believe that a taxi is more profitable than a car. In Moscow, the share is even higher: 42%.
The survey participants who have a personal car told how much they spend on its maintenance: 25% spend from 30,000 to 50,000 rubles a year, a slightly smaller number – up to 30,000, 17% of respondents – from 51,000 to 80,000. These expenses include the parking fee. 60% of car owners have to use paid parking lots; from Moscow motorists, it eats up to 9,000 rubles a month.
But these are sensations. In-depth research on this topic has been conducted by HSBC. His summary: if in a year you drive less than 5388 km per year, or almost 15 km daily (that is, you are not a summer resident, not a traveler, not a fan of shopping malls), it is more profitable to take a taxi. The study took into account the cost of a new Toyota Camry, fuel and maintenance costs, and average taxi prices. According to HSBC, this order of things will continue for at least another ten years.
At the same time, those who need a personal car for long-distance travel (or a person just loves to drive) are increasingly using taxis for short trips. The same survey by research and Citymobil showed that 78% of Russian car owners regularly take taxis. Moreover, a third call the car more than once a week. In Moscow, there are almost half of such car owners.
Interestingly, 21% of the surveyed car owners are ready to finally change to a taxi if they are convinced that it is really cheaper. Most of them are among Petersburgers (37%) and Muscovites (32%).
What’s missing in a taxi
The main expectation of a taxi is comfort. But each passenger defines it differently.
The most common request is the availability of free Wi-Fi in the salon. A study by Citymobil and research showed that 79% of taxi service users need it.
61% of respondents to the same study want to watch video on an interactive screen. At the same time, three-quarters of the respondents said that they would like the freemium model: free or cheaper travel in exchange for viewing ads from service partners.
But the stereotype that all passengers, without exception, dream of silent taxi drivers, is not confirmed. Only 52% of the respondents are interested in the “Silent driver” option, while 27%, on the contrary, like to chat with taxi drivers. The most uncommunicative are Muscovites: 24% insist on absolute silence in the cabin.
Many would like to see a mini-bar in the salon: more than half of men and a third of women.